How Social Networks Will Change Product Innovation

How Social Networks Will Change Product Innovation

How Social Networks Will Change Product Innovation:

Important insights from HBS’ Andrei Hagiu, supporting our POV on the importance of achieving ”Relevance of Offering” as a cornerstone of your marketing program.

The point is that “corrupting” your product vision with the external reality has become an imperative for every business. Startups that can build a culture of customer engagement from the get-go will have a huge advantage.

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    [ID] => 1977
    [post_author] => 26
    [post_date] => 2011-03-18 16:30:48
    [post_date_gmt] => 2011-03-18 20:30:48
    [post_content] => How Social Networks Will Change Product Innovation: 

Important insights from HBS’ Andrei Hagiu, supporting our POV on the importance of achieving ”Relevance of Offering” as a cornerstone of your marketing program.

The point is that “corrupting” your product vision with the external reality has become an imperative for every business. Startups that can build a culture of customer engagement from the get-go will have a huge advantage.

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