always on our minds

It’s a Creative Process.

September 16, 2009 By: Holland-Mark Team

I appreciate that my mother is able to watch Mel Gibson in What Women Want or a random episode of

I appreciate that my mother is able to watch Mel Gibson in What Women Want or a random episode of Mad Men and feel as though she has an insider look at what us “creative types” do day in and day out. Out of respect for her joy, I’ve refrained from mentioning to her that the world of advertising is pretty much nothing like that. (With minor exceptions.) Time and time again the portrayal of advertising creatives is one of thin men in skinny jeans with chic glasses, or high-strung, high-powered creative types who wear suits and throw a Hail Mary at the end of an otherwise disastrous meeting, or edgy, tattooed “thinkers” who use Macs and number two pencils (for effect). These movies and shows portray a glamour and selectivity that does exist somewhere in the industry, but doesn’t...

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Summer Outing 2009

September 1, 2009 By: Holland-Mark Team

Great time had by all in sunny Newport. Worth several thousand words…

Great time had by all in sunny Newport. Worth several thousand words…

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We Begin by Looking Back…

August 29, 2009 By: Holland-Mark Team

Just warming up the blog for the inevitable torrent of insight. Seems fitting to begin with Bill Bernbach, as quoted

Just warming up the blog for the inevitable torrent of insight. Seems fitting to begin with Bill Bernbach, as quoted by Chris in a recent note: The most powerful element in advertising is the truth. Word of mouth is the best medium of all. It is insight into human nature that is the key to the communicator’s skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen. Nobody counts the number of ads you run; they just remember the impression you make. You can say the right thing about a product and nobody will listen. You’ve got to say it in such a way that people will feel it in their gut. Because...

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