always on our minds

At the end of the day, we’re all human

September 6, 2013 By: Heather Ward

We may be biased, but we adhere to the philosophy that there’s never been a more exciting time to be

We may be biased, but we adhere to the philosophy that there’s never been a more exciting time to be in marketing. Brands are being held accountable to new standards. The days when ad agencies and marketers could sit in a room, drink whiskey à la Mad Men, and decide exactly how people would view their brand are remnants of the past. Brands today need to be transparent, authentic, and connect with consumers’ values. It’s a tall order indeed. But it also means that there are more opportunities to connect with customers than ever before. Chobani, now the #1 selling yogurt brand in the country, has emerged as a great example of a small no-name company who built a brand based on non-traditional marketing methods. And in the past couple days, the story about a batch of contaminated yogurts has...

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Let’s Talk

June 28, 2013 By: Holland-Mark Team

No really. Let’s talk. Not about our customers. Not to our customers. But WITH our customers. In the past, consumers

No really. Let’s talk. Not about our customers. Not to our customers. But WITH our customers. In the past, consumers had a need, found a product to match that need, then went away to maybe, just maybe, be seen again. But now customers don’t want to leave you, as a brand, hanging. They want to keep the conversation going. They want (just as much as you want them to) to become a loyal customer. They want to rave about your product or service in a Tweet, in their Facebook status, or when they actually pick up the phone and chat with a friend. They also want to complain about your product or service in a Tweet, on Facebook, or when chatting with a friend. And oftentimes, they are doing far more of the latter. Banks tend to have low Net Promoter...

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A tale about Holland-Mark, Skidmore College, and a horse head

May 1, 2013 By: Heather Ward

As an Account Manager here at Holland-Mark, I wear a lot of different hats. But when I went to Skidmore

As an Account Manager here at Holland-Mark, I wear a lot of different hats. But when I went to Skidmore College for a video shoot back in December, I couldn’t have imagined that I would end up wearing this particular one. As part of an initiative to take Skidmore’s “Creative Thought Matters” brand positioning to the next level, we were filming six social experiments to show what makes a “Skidmore Mind” unique and hear from real students why creativity matters in all aspects of life. When we went to set up the “Curiosity” experiment, we discovered that our location had been double booked. By the time we relocated and were ready to start the shoot, the student who was supposed to represent the Skidmore mascot (a thoroughbred) had to run to class. Before I knew it, I had taken her...

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The Business of Joy

April 2, 2013 By: Heather Ward

I recently attended a client convention out in Las Vegas. IHRSA, the International Health, Racquet & Sportsclub Association, has been one

I recently attended a client convention out in Las Vegas. IHRSA, the International Health, Racquet & Sportsclub Association, has been one of our clients for many years. Every spring, thousands of club owners and operators, fitness professionals, consultants, developers, and investors flock to the IHRSA Convention & Trade Show to learn about the newest trends in the industry and share knowledge with one another. This was my second time attending the convention, and I was blown away by the amount of positive energy in the fitness industry. I spent several hours wandering around the trade show floor and couldn’t help being drawn to the Zumba booth. They were blasting fun latin music, and three dancers were leading a group of convention attendees through a sample Zumba class. That evening, I went to a fundraiser to support ALS research called the Zumbathon....

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Simplicity is the Future of Marketing and Business

February 27, 2013 By: Heather Ward

Chris gave a presentation last year at FutureM called “Future Simple.” Due to popular demand, he’s presented it a couple

Chris gave a presentation last year at FutureM called “Future Simple.” Due to popular demand, he’s presented it a couple more times, including at a “Lunch and Learn” for the folks at DataXu. And thanks to them, we have the chance to share his presentation with you!

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