always on our minds

New Kid on the Block

May 22, 2014 By: Holland-Mark Team

It’s a big day here at Holland-Mark. Well… maybe just for me. Today marks the start of my summer internship

It’s a big day here at Holland-Mark. Well… maybe just for me. Today marks the start of my summer internship with the firm. I’ll be supporting the client services team for the next three months. I got a taste of the role this past winter, when I interned part-time during my college break. It was just enough time to raise one hundred questions and curiosities in my mind and make me eager to return. Now I am back to learn as much as I can about the industry I aspire to join. I am entering my senior year at Principia College, where I am double majoring in Business and Graphic Design. The majority of my upcoming year will be dedicated to independent research projects towards both degrees. As I plan to focus both projects on their respective sides of brand...

Read more

Beer is love

April 23, 2014 By: David Abend

Unlike a lot of the people coming into Denver, I was not looking for some late-season runs at Snowmass (or

Unlike a lot of the people coming into Denver, I was not looking for some late-season runs at Snowmass (or an ounce of Critical Mass at a local cannabis shop, for that matter). I was here for another kind of obsession: beer. I was not alone. More than 9,000 people were expected at the Colorado Convention Center for the 31st annual Craft Brewers Conference. And, since one of our clients, Haas, is the largest distributor of hops in the United States, I was, of course, “obligated” to attend. The show was all I had hoped it would be. I got to see all the raw ingredients that go into brewing beer. I was coached on the proper way to smell hops. (You put a pile in your open hands and then rub them together until you feel the heat. Then...

Read more

Only Shooting Stars Break the Mold

March 19, 2014 By: Aisling Roche

Last week I attended the 2014 IHRSA Convention, where I got to know one of Holland-Mark’s longest standing clients, IHRSA.

Last week I attended the 2014 IHRSA Convention, where I got to know one of Holland-Mark’s longest standing clients, IHRSA. The annual IHRSA convention brings together those in the health and fitness industry to experience a vast array of speakers, instructional sessions, networking, and the most impressive trade show in the industry. The convention included fantastic keynote speakers – all with a key message to break through the mold and stand out from the competition – whether you’re building your personal or business’ brand. How to Fascinate: From First Impressions to Lasting Value – Sally Hogshead Sally explained that we are living in an extremely competitive environment where we all struggle to distinguish ourselves. Not only do we have to stand out, we have to do so in 9 seconds. The attention span of our audience – be it your...

Read more

Here’s the Holland-Mark 3

March 4, 2014 By: Rob Waldeck

A post of thanks to all who not only read our recent HM3 email but took the time to send

A post of thanks to all who not only read our recent HM3 email but took the time to send along their thanks in return. We’re feeling the love when we get replies from folks we know well: “GREAT articles. Forwarded all 3. I was moved by Jeremy’s fortitude and class too. Thanks for the curating!” And those we haven’t seen so recently: “In a content-overloaded world, this is always an interesting read. Thanks.” And then there was simply this: “Alright!!!” And that felt pretty darn good too. The HM3 is here if you missed it and would like to have a look.

Read more

It isn’t always easy to do the right thing

February 21, 2014 By: Heather Ward

It’s hard to admit when you’re wrong in a disagreement or to tell a restaurant that unfortunately they’ve under-charged you

It’s hard to admit when you’re wrong in a disagreement or to tell a restaurant that unfortunately they’ve under-charged you for your bill. But at the end of the day, you can feel pretty good about yourself. And it’s likely that the people in your life will respect you too. Brands today are expected to be more human and more transparent than they’ve ever been. And like the person who lies to your face, a brand that doesn’t live up to its promise will struggle to earn your respect.  Successful brands are no longer just telling you their stories; they’re living them. And their stories are less about what they do and how they do it—the ones who stand out most know why they do it. Their “why” serves as their mission, which clearly informs their brand values and their decisions. CVS Caremark’s decision to stop selling tobacco...

Read more