always on our minds

Why Your Mission Matters

June 18, 2014 By: Rob Waldeck

Old friend Mike Troiano moderated a panel at the Bostinno State of Innovation conference last week with entrepreneurs who have

Old friend Mike Troiano moderated a panel at the Bostinno State of Innovation conference last week with entrepreneurs who have built $1billion companies in Massachusetts. Participants included Barbara Messing, CMO of TripAdvisor, Brad Rinklin, CMO at Akamai, Colin Angle, CEO at iRobot, Steve Conine, co-founder of Wayfair, and Jit Saxeena, Chairman of Neteeza. He asked them to rank the impact of 6 factors in the success of their businesses: Size of Market, Quality of Team, Quality of Product, Insight of Strategy, Quality of Execution and Luck. The details can be found here. Among that crew the consensus Number 1 driver in achieving $billion-scale was the Quality of Team. “If you get [the team] right, they’ll figure out all the rest,” said Jit Saxeena, Founder of Applix/Neteeza. But of course building a great team is easier said than done. To attract...

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Content that Moves People

June 17, 2014 By: Renee Bolz

According to this report by branding firm Wolff Olins, we’ve gone from 7% of people creating online content in 2006 to 77%

According to this report by branding firm Wolff Olins, we’ve gone from 7% of people creating online content in 2006 to 77% in 2013. That’s a lot of people, and a lot of content. Imagine that you run a news organization — a legitimate one that’s been objectively reporting on important global issues for more than 100 years. And all of a sudden, people are creating and reading content all over the place. Accessing news and views instantaneously from wherever they are. Often not paying attention to the source or finishing what they start. Do they still need you? Want you? Even know who you are? How can you possibly break through? When we started working with The Christian Science Monitor in 2012 it was at the height of frenzy in the world of news media, with mobile usage exploding and people reading more news than...

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Simplicity is the Future of Marketing and Business

February 27, 2013 By: Heather Ward

Chris gave a presentation last year at FutureM called “Future Simple.” Due to popular demand, he’s presented it a couple

Chris gave a presentation last year at FutureM called “Future Simple.” Due to popular demand, he’s presented it a couple more times, including at a “Lunch and Learn” for the folks at DataXu. And thanks to them, we have the chance to share his presentation with you!

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The Brand of You

May 31, 2012 By: Heather Ward

In the words of Chris Colbert, “everything is a brand, and branding is everything.” Here’s a video from the Harvard

In the words of Chris Colbert, “everything is a brand, and branding is everything.” Here’s a video from the Harvard archives about how to market yourself so you stand out as different, relevant, and more desirable than the other guy. Whether you’re looking to get a job or get out of the one you’re in, this is worth watching.  

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How To Build A Brand – Part I

March 5, 2012 By: Holland-Mark Team

This is the first in a two part series on How To Build A Brand. Want to be sure not

This is the first in a two part series on How To Build A Brand. Want to be sure not to miss the second? Subscribe to our channel feed. Holland-Mark is not in the advertising business. We’re in the growing businesses business. We help clients achieve “Imperative” status, meaning we help make their products and services must-haves rather than nice-to-haves in an economy where that’s what it takes to get people to spend their money. Imperative is, of course, subjective. That’s why creating a brand –a collective emotional response out there in the hearts and minds of a target audience – is a big part of what we do. So how does it work? How do you build a brand that helps get you to Imperative in 2012 and beyond? Here’s how. Six steps: Step One: Connect To The Truth I...

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