always on our minds

Sun, sand and kids who love to learn

March 12, 2015 By: Renee Bolz

When we first started working with The Bishop’s School in La Jolla, CA several years ago, we were struck by

When we first started working with The Bishop’s School in La Jolla, CA several years ago, we were struck by how unique the place really is. Bishop’s is an independent school for 6th-12th graders with a really rigorous academic program, and a student body filled with kids who are truly passionate about learning. There are athletes being recruited by Ivy League colleges, middle schoolers inspiring the school to create specialized programs, and 14-year olds establishing non-profit organizations. It’s amazing to hear about what these kids are doing! But one of the things that makes Bishop’s most special is how “normal” these uber-smart kids are. They’re thoughtful, curious and kind. They’re civically-minded and multi-dimensional. And they like to have fun with their friends, just like everyone else. Today Bishop’s is mailing out their acceptance letters for next fall, and they’ll be...

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Content that Moves People

June 17, 2014 By: Renee Bolz

According to this report by branding firm Wolff Olins, we’ve gone from 7% of people creating online content in 2006 to 77%

According to this report by branding firm Wolff Olins, we’ve gone from 7% of people creating online content in 2006 to 77% in 2013. That’s a lot of people, and a lot of content. Imagine that you run a news organization — a legitimate one that’s been objectively reporting on important global issues for more than 100 years. And all of a sudden, people are creating and reading content all over the place. Accessing news and views instantaneously from wherever they are. Often not paying attention to the source or finishing what they start. Do they still need you? Want you? Even know who you are? How can you possibly break through? When we started working with The Christian Science Monitor in 2012 it was at the height of frenzy in the world of news media, with mobile usage exploding and people reading more news than...

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