always on our minds

New Kid on the Block

May 22, 2014 By: Holland-Mark Team

It’s a big day here at Holland-Mark. Well… maybe just for me. Today marks the start of my summer internship

It’s a big day here at Holland-Mark. Well… maybe just for me. Today marks the start of my summer internship with the firm. I’ll be supporting the client services team for the next three months. I got a taste of the role this past winter, when I interned part-time during my college break. It was just enough time to raise one hundred questions and curiosities in my mind and make me eager to return. Now I am back to learn as much as I can about the industry I aspire to join. I am entering my senior year at Principia College, where I am double majoring in Business and Graphic Design. The majority of my upcoming year will be dedicated to independent research projects towards both degrees. As I plan to focus both projects on their respective sides of brand...

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Let’s Talk

June 28, 2013 By: Holland-Mark Team

No really. Let’s talk. Not about our customers. Not to our customers. But WITH our customers. In the past, consumers

No really. Let’s talk. Not about our customers. Not to our customers. But WITH our customers. In the past, consumers had a need, found a product to match that need, then went away to maybe, just maybe, be seen again. But now customers don’t want to leave you, as a brand, hanging. They want to keep the conversation going. They want (just as much as you want them to) to become a loyal customer. They want to rave about your product or service in a Tweet, in their Facebook status, or when they actually pick up the phone and chat with a friend. They also want to complain about your product or service in a Tweet, on Facebook, or when chatting with a friend. And oftentimes, they are doing far more of the latter. Banks tend to have low Net Promoter...

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Book Review: The Reinventors – How Extraordinary Companies Pursue Radical Continuous Change

November 6, 2012 By: Holland-Mark Team

In a frame on the wall in our office at Holland-Mark is the following quote: “In a world where change

In a frame on the wall in our office at Holland-Mark is the following quote: “In a world where change is the only constant, adaptability is the ultimate skill.” It’s a belief that is widespread throughout our office. You hear it in the hallways everyday. We believe it’s as true in our business and industry as it is in yours, and that perhaps it’s an even more relevant truth today than ever in the past. So a few months ago, at the start of a new engagement with a well-known book publisher client of ours, when the conversation around the table turned to a book titled The Reinventors – How Extraordinary Companies Pursue Radical Continuous Change, my ears perked up. The book was assigned reading by management, which we were told is a regular occurrence at the company. Though she...

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Why Community Is Important

April 20, 2012 By: Holland-Mark Team

We started a series of posts a while back about the BostInno rebranding effort, and never quite finished them. The re-launch

We started a series of posts a while back about the BostInno rebranding effort, and never quite finished them. The re-launch was a such a huge success, everyone got kind of swept up in it, and we just kind of dropped the ball. I wanted to revisit it, not so much to talk about the process, but to share why I think BostInno matters so much to the Boston startup community and beyond. In very practical terms, BostInno is a media channel. I know Chase, Kevin and co. hope it’s a place people feel some urgency to visit, to keep in touch with what’s happening in the region we all care most about. That’s what “the view from inside” is about, and it’s what distinguishes BostInno’s point-of-view from the cold gaze of established media outsiders. On a deeper level, though, Streetwise...

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Be Captain Of Your Destiny, Not A Prisoner Of Wishful Thinking

March 22, 2012 By: Holland-Mark Team

It’s hard to will a business into being. Anyone who doesn’t understand this through intuition figures it out soon enough

It’s hard to will a business into being. Anyone who doesn’t understand this through intuition figures it out soon enough through experience. To win, an entrepreneur needs the conviction to overcome inertia. People have gotten along just fine without whatever it is you hope to sell them. Fact is your early attempts to convince them otherwise will almost always fail, which means you need the tenacity to keep swinging until you connect with the market. George Bernard Shaw famously observed that the reasonable man adapts to his circumstance, that only an unreasonable man would seek to adapt the outside world to his own needs. “Progress depends on the unreasonable man,” said Mr. Shaw. It’s a quote I’ve always loved. It means that apparent failure is just another obstacle to be overcome by an individual with the will, and the character,...

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