As an Account Manager here at Holland-Mark, I wear a lot of different hats. But when I went to Skidmore College for a video shoot back in December, I couldn’t have imagined that I would end up wearing this particular one. As part of an initiative to take Skidmore’s “Creative Thought Matters” brand positioning to…
I recently attended a client convention out in Las Vegas. IHRSA, the International Health, Racquet & Sportsclub Association, has been one of our clients for many years. Every spring, thousands of club owners and operators, fitness professionals, consultants, developers, and investors flock to the IHRSA Convention & Trade Show to learn about the newest trends in…
Chris gave a presentation last year at FutureM called “Future Simple.” Due to popular demand, he’s presented it a couple more times, including at a “Lunch and Learn” for the folks at DataXu. And thanks to them, we have the chance to share his presentation with you!
In the words of Chris Colbert, “everything is a brand, and branding is everything.” Here’s a video from the Harvard archives about how to market yourself so you stand out as different, relevant, and more desirable than the other guy. Whether you’re looking to get a job or get out of the one you’re in,…
It’s been a busy week! FutureM is in full swing, and Boston’s marketing professionals are flocking to events to learn about and discuss the future of marketing. The schedule has been jam-packed with the most innovative marketers in the area, with speakers ranging from Hubspot to VivaKi. Don’t miss our own Mike Troiano’s presentation tomorrow,…