community1

Why Community Is Important

April 20, 2012 by comments 1

We started a series of posts a while back about the BostInno rebranding effort, and never quite finished them. The re-launch was a such a huge success, everyone got kind of swept up in it, and we just kind of dropped the ball. I wanted to revisit it, not so much to talk about the process,…

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prison

Be Captain Of Your Destiny, Not A Prisoner Of Wishful Thinking

March 22, 2012 by comments 0

It’s hard to will a business into being. Anyone who doesn’t understand this through intuition figures it out soon enough through experience. To win, an entrepreneur needs the conviction to overcome inertia. People have gotten along just fine without whatever it is you hope to sell them. Fact is your early attempts to convince them…

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brand

How To Build A Brand – Part II

March 7, 2012 by comments 0

This is the second in a two part series on How To Build A Brand. For Part I, see here. Quick Recap: Holland-Mark is not in the advertising business. We’re in the growing businesses business. We help clients achieve “Imperative” status, meaning we help make their products and services must-haves in an economy where that’s what people…

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branding

How To Build A Brand – Part I

March 5, 2012 by comments 0

This is the first in a two part series on How To Build A Brand. Want to be sure not to miss the second? Subscribe to our channel feed. Holland-Mark is not in the advertising business. We’re in the growing businesses business. We help clients achieve “Imperative” status, meaning we help make their products and services…

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A Brand Is A Story

March 1, 2012 by comments 0

One of our folks wrapped up a storied 4 year stint at the agency today, to pursue her dream of making a living doing what she’s really passionate about: baking. She and I had lunch a couple weeks back, and talked about where that passion came from. She told me a story, about how her…

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