How Social Networks Will Change Product Innovation

March 18, 2011 by comments 0

How Social Networks Will Change Product Innovation:

Important insights from HBS’ Andrei Hagiu, supporting our POV on the importance of achieving ”Relevance of Offering” as a cornerstone of your marketing program.

The point is that “corrupting” your product vision with the external reality has become an imperative for every business. Startups that can build a culture of customer engagement from the get-go will have a huge advantage.