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Your brand is not your logo, or your product. It’s not your trademark or your spokesperson, not your equity capital or your advertising. Your brand is something that lives in the hearts and minds of people out there, and in that sense social marketing is the purest expression of branding.

Here’s a 5-minute talk to that effect I gave at the recent O’Reilly’s Ignite event in Boston, and I welcome your thoughts on it:

You can download the higher res quicktime here, but it takes a while.

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