Advertising Creates Intangible Value

October 19, 2009 by comments 0

Big fan of TED, and LOVED this talk by Rory Sutherland of Ogilvy:

Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life.

Anyway, take a look:

So what do you think? Does great advertising add “intangible value,” or sell with lies?

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  • robwaldeck

    Michael, I am quite well traveled and have eaten Shreddies in Canada, Britain and New Zealand. The truth is, the innovative diamond product is far superior to the original – in taste, texture and nutritional value – I know it because I believe it – there is nothing intangible about it at all.

  • robwaldeck

    Michael, I am quite well traveled and have eaten Shreddies in Canada, Britain and New Zealand. The truth is, the innovative diamond product is far superior to the original – in taste, texture and nutritional value – I know it because I believe it – there is nothing intangible about it at all.